👋 hello there! I’m
varun
murkar
🙋🏽♂️ I am
a Product Designer with 9+ years of experience. Based in Mumbai, working remotely.
✏️ I create
human-centred experiences that provide small changes to address big problems. My work focuses on behaviour change and storytelling.
👋 hello there! I’m
varun
murkar
🙋🏽♂️ I am
a Product Designer with 9+ years of experience. Based in Mumbai, working remotely.
✏️ I create
human-centred experiences that provide small changes to address big problems. My work focuses on behaviour change and storytelling.
and I’ve worked on some
pretty cool stuff, like...
and I’ve worked on some
pretty cool stuff, like...
NPCI
pAYMENTS
enabling financial inclusion in Bharat
I lead the team in rewriting the narrative or a national payments platform with effective interventions for change.
101%
increase in transaction volume
25%
increase in avg. total monthly transaction value
View case study
NPCI
pAYMENTS
enabling financial inclusion in Bharat
I lead the team in rewriting the narrative or a national payments platform with effective interventions for change.
101%
increase in transaction volume
25%
increase in avg. total monthly transaction value
View case study
Seclore
dATA sECURITY
making data security a habit instead of a mandate
I drove the design think tank in coming up with strategic interventions, leveraging BehSci and AI to solve for key product growth metrics.
View case study
Seclore
dATA sECURITY
making data security a habit instead of a mandate
I drove the design think tank in coming up with strategic interventions, leveraging BehSci and AI to solve for key product growth metrics.
View case study
SBI Life
iNSURANCE
reducing the CAC in the insurance purchase process
I guided the team in creating design interventions which address the key problem statements identified, further refined through user testing, tightly integrated with MarTech for scale.
cASE stUDY cOMING SOON
SBI Life
iNSURANCE
reducing the CAC in the insurance purchase process
I guided the team in creating design interventions which address the key problem statements identified, further refined through user testing, tightly integrated with MarTech for scale.
cASE stUDY cOMING SOON
...with some really cool folk
...with some really cool folk
i write
Writing is an essential part of my process. My essays were featured on UX Collective, Bootcamp, and Medium. Here’s some of my recent writing.
See more on Medium
Published in
Bootcamp
UX lessons from the very intentional design of IKEA
How putting together furniture can help you think about user onboarding and retention.
Published in
Bootcamp
Why UX Designers should learn from video games (no, seriously)
Video games have often come up with the most intriguing solutions for user experience challeng…
Published in
UX Collective
Have we lost the plot on designing delights?
In recent times, it appears that our focus as designers has shifted from making usable, task-…
i write
Writing is an essential part of my process. My essays were featured on UX Collective, Bootcamp, and Medium. Here’s some of my recent writing.
See more on Medium
Published in
Bootcamp
UX lessons from the very intentional design of IKEA
How putting together furniture can help you think about user onboarding and retention.
Published in
Bootcamp
Why UX Designers should learn from video games (no, seriously)
Video games have often come up with the most intriguing solutions for user experience challeng…
Published in
UX Collective
Have we lost the plot on designing delights?
In recent times, it appears that our focus as designers has shifted from making usable, task-…
feedback from those who’ve
worked with me
View all on LInkedIn
“
Varun helped SafeGold with outstanding product design. We have continued to use the foundation he developed for many years, across countries and use cases.
Gaurav Mathur
Managing Director, SafeGold
“
... Beyond all of this, Varun is just great to work with—straightforward, no unnecessary faff, and always focused on what truly matters
Yash Dhavalikar
Product Designer, Buenro
“
... He has a gift for simplifying complex ideas and making them accessible to all parties involved. ....
Kuldeep Tripathi
Design Lead, Axis Mutual Fund
“
... he is also the go-to guy to discuss any tech implementation as well, since we don't have to experience any gap between designer-developer communication.
Nikhil Kukreja
Senior Mobile Developer, Wylth®
“
Varun has a unique ability to bridge strategy, design, and technology, ensuring products are not just functional but scalable and future-ready.
Smith Kavishwar
Product Designer, HumanX
“
Varun helped SafeGold with outstanding product design. We have continued to use the foundation he developed for many years, across countries and use cases.
Gaurav Mathur
Managing Director, SafeGold
“
... Beyond all of this, Varun is just great to work with—straightforward, no unnecessary faff, and always focused on what truly matters
Yash Dhavalikar
Product Designer, Buenro
“
... He has a gift for simplifying complex ideas and making them accessible to all parties involved. ....
Kuldeep Tripathi
Design Lead, Axis Mutual Fund
“
... he is also the go-to guy to discuss any tech implementation as well, since we don't have to experience any gap between designer-developer communication.
Nikhil Kukreja
Senior Mobile Developer, Wylth®
“
Varun has a unique ability to bridge strategy, design, and technology, ensuring products are not just functional but scalable and future-ready.
Smith Kavishwar
Product Designer, HumanX
feedback from those who’ve
worked with me
View all on LInkedIn
“
Varun helped SafeGold with outstanding product design. We have continued to use the foundation he developed for many years, across countries and use cases.
Gaurav Mathur
Managing Director, SafeGold
“
... Beyond all of this, Varun is just great to work with—straightforward, no unnecessary faff, and always focused on what truly matters
Yash Dhavalikar
Product Designer, Buenro
“
... He has a gift for simplifying complex ideas and making them accessible to all parties involved. ....
Kuldeep Tripathi
Design Lead, Axis Mutual Fund
“
... he is also the go-to guy to discuss any tech implementation as well, since we don't have to experience any gap between designer-developer communication.
Nikhil Kukreja
Senior Mobile Developer, Wylth®
“
Varun has a unique ability to bridge strategy, design, and technology, ensuring products are not just functional but scalable and future-ready.
Smith Kavishwar
Product Designer, HumanX
“
Varun helped SafeGold with outstanding product design. We have continued to use the foundation he developed for many years, across countries and use cases.
Gaurav Mathur
Managing Director, SafeGold
“
... Beyond all of this, Varun is just great to work with—straightforward, no unnecessary faff, and always focused on what truly matters
Yash Dhavalikar
Product Designer, Buenro
“
... He has a gift for simplifying complex ideas and making them accessible to all parties involved. ....
Kuldeep Tripathi
Design Lead, Axis Mutual Fund
“
... he is also the go-to guy to discuss any tech implementation as well, since we don't have to experience any gap between designer-developer communication.
Nikhil Kukreja
Senior Mobile Developer, Wylth®
“
Varun has a unique ability to bridge strategy, design, and technology, ensuring products are not just functional but scalable and future-ready.
Smith Kavishwar
Product Designer, HumanX
responsible design, beyond KPIs
More About me
I started out as a frontend developer — spending so much time fixing designs that I decided I might as well make design my job.
Since then, I’ve developed an affinity for work that balances business growth with doing the right thing for the user.
If this sounds like what you need, you can engage me for:
fractional CDO leadership
Drive growth without the cost of a full-time executive.
customer experience design
Craft impactful interventions to address problem statements.
scalable design systems
Build frameworks to support rapid product iteration.
responsible design, beyond KPIs
More About me
I started out as a frontend developer — spending so much time fixing designs that I decided I might as well make design my job.
Since then, I’ve developed an affinity for work that balances business growth with doing the right thing for the user.
If this sounds like what you need, you can engage me for:
fractional CDO leadership
Drive growth without the cost of a full-time executive.
customer experience design
Craft impactful interventions to address problem statements.
scalable design systems
Build frameworks to support rapid product iteration.
let’s build
something together
let’s build
something together